Hello, I would like to extend the org-mode markup. For example, I would like to change the face of a keyword, say: :next: . Whenever :next: is displayed from an org-mode buffer, it should show up in using an arbitrary face. I tried this: (defun org-add-my-extra-markup () (add-to-list 'org-font-lock-extra-keywords '("[^\\w]\\(:next:\\)[^\\w]" (1 font-lock-warning-face t)))) (add-hook 'org-font-lock-set-keywords-hook #'org-add-my-extra-markup) But it does not work. So: how to extend org-mode markup? Many thanks, PHF