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From: Seweryn <sewkokot@gmail.com>
Subject: Re: text color + highlight
Date: Fri, 6 Aug 2010 20:28:44 +0000 (UTC)
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To: emacs-orgmode@gnu.org

Vinh Nguyen <vinhdizzo <at> gmail.com> writes:


> 
> Apologies for the ambiguity.  In the org, we can use *text* and the
> word "text" would be bold in the html output.  I was wondering if
> there is a markup that would change the color, eg, \{red}[text], or
> something of that sort.  I don't think it exists.  If I wanted to
> implement this myself, what should I start with.  Ditto with
> highlights (say, highlight text yellow).
> 
> Something more on org-mode's line would be like setting a variable
> #+ color=red
> and with some new symbols, say ^text^, the color of "text" would be
> red in the html output.

You can for example use *text* or /text/ in org buffers and customize 
variables: `org-emphasis-alist' and/or `org-export-latex-emphasis-alist'.