>
> Usually, you get subtree specific variables with node properties,
> appending "EXPORT_" to them, e.g.
>
> * Subtree root
> :PROPERTIES:
> :EXPORT_AUTHOR: Not me
> :END:
>
> > I have been using #+MACRO: but it seems it is a buffer-wide thing.
>
> The suggestion above doesn't apply to MACRO keyword, mainly because
> properties' values are only one line long.
>

Thank you for the reply. I'm aware of EXPORT_ stuff, but I'm actually looking for something like this:

* Subtree root
:PROPERTIES:
:EXPORT_Variable: Test

:END: 

{{{Variable}}}

Would something like this be possible?

Best,

Joon