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> My question: does anyone yet have a workflow that lets them export directly to HTML or ODT?
In my experience, exporting from Org to LateX, and then using pandoc to convert to odt works better than converting directly from Org to odt. This is particularly the case if you are using citations. Of course, I use Bibtex but you may want to see Zotero support in Pandoc.
Vikas