Thank you for the suggestion guys.

It looks as if most of the free solutions don't produce a very good output. Prince does look very good, but it's way too much expensive. I think using org and exporting to both HTML and learning just enough LaTeX in order to export a well formatted output with a nice typography is what I'm going to do.

Geez, orgmode is a publishing powerhouse :) 

Cheers,

- Marcelo.

On Wed, Sep 19, 2012 at 10:31 AM, Srinivas <sp_us@yahoo.com> wrote:
You might want to take a look at http://www.princexml.com/

It allows you to specify css and then print to PDF using a command line tool.