From mboxrd@z Thu Jan  1 00:00:00 1970
From: Eric S Fraga <e.fraga@ucl.ac.uk>
Subject: Re: *text* in headlines and export to latex
Date: Thu, 15 May 2014 08:00:00 +0100
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	(Seb Frank's message of "Wed, 14 May 2014 19:28:27 +0100")
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To: Seb Frank <sebsfrank@gmail.com>
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On Wednesday, 14 May 2014 at 19:28, Seb Frank wrote:
> Yes -- but that changes it to emph (instead of alert) in beamer export.

Ah, there was no mention of beamer in your original question.  I cannot
help then other than to suggest you embed actual LaTeX in your headline.
-- 
: Eric S Fraga (0xFFFCF67D), Emacs 24.4.50.2, Org release_8.2.6-958-g7c8559-git