From mboxrd@z Thu Jan  1 00:00:00 1970
From: Eric S Fraga <e.fraga@ucl.ac.uk>
Subject: Re: Expansion of macros conditional on export type
Date: Fri, 27 May 2016 11:17:53 +0100
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	(Giacomo M.'s message of "Fri, 27 May 2016 10:03:15 +0000")
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To: Giacomo M <jackjackk@gmail.com>
Cc: "emacs-orgmode@gnu.org" <emacs-orgmode@gnu.org>

> I know one way would be to use @@latex: ... @@ w/ ascii counterpart
> each time, but I would rather envision a single macro, which then gets
> defined in different way depending on the export, in order to reduce
> redundancy.

You can put all the different alternatives together?  I do the following
for degrees Celsius:

#+macro: degc @@odt:=C2=B0C@@@@latex:\(^{\circ}\)C@@

Looks ugly but I don't have to look at it often.  In text, I simply have
{{{degc}}}.

(minor aside: I wish macros had been defined to be used with [[[degc]]]
instead as much easier to type than {{{degc}}})

--=20
: Eric S Fraga (0xFFFCF67D), Emacs 25.0.94.1, Org release_8.3.4-869-gf2c421