#+LATEX_HEADER: \usepackage{tikz}

First execute the second code block, to define the convenience macro
and to set the required new variables in ob-latex.el.  Then export to
HTML and to pdf to see the tree exported as an SVG image and as
embedded tikz respectively.

* Tikz test
Here's a tree, exported to both html and pdf.

#+header: :file (by-backend (html "tree.svg") (pdf 'nil) (t "tree.png"))
#+header: :imagemagick
#+header: :results (by-backend (pdf "latex") (t "raw"))
#+begin_src latex
  \usetikzlibrary{trees}
  \begin{tikzpicture}
    \node [circle, draw, fill=red!20] at (0,0) {1}
    child { node [circle, draw, fill=blue!30] {2}
      child { node [circle, draw, fill=green!30] {3} }
      child { node [circle, draw, fill=yellow!30] {4} }};
  \end{tikzpicture}
#+end_src

#+RESULTS:
[[file:tree.png]]

* COMMENT setup
#+begin_src emacs-lisp :results silent
  (setq org-babel-latex-htlatex "htlatex")
  (defmacro by-backend (&rest body)
    `(case (if (boundp 'backend) (org-export-backend-name backend) nil) ,@body))
#+end_src