From mboxrd@z Thu Jan  1 00:00:00 1970
From: Eric Abrahamsen <eric@ericabrahamsen.net>
Subject: Re: Defining content for re-use
Date: Wed, 13 Jan 2016 23:13:30 +0800
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References: <2016-01-13T14-49-08@devnull.Karl-Voit.at>
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Karl Voit <devnull@Karl-Voit.at> writes:

> Hi!
>
> I wonder if it is possible to define parts of content and "bind" it
> to a reference which can be inserted multiple times.

Sounds like macros in Org -- maybe check out that part of the manual?