From mboxrd@z Thu Jan  1 00:00:00 1970
From: torys.anderson@gmail.com (Tory S. Anderson)
Subject: Re: Customize html formatting tags for export
Date: Thu, 29 Jan 2015 05:55:04 -0500
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References: <877fw6wsdm.fsf@gmail.com> <878ugmei20.fsf@wmi.amu.edu.pl>
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In-Reply-To: <878ugmei20.fsf@wmi.amu.edu.pl> (Marcin Borkowski's message of
	"Wed, 28 Jan 2015 22:01:11 +0100")
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To: Marcin Borkowski <mbork@wmi.amu.edu.pl>
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Thanks. With that info I did this: 

--8<---------------cut here---------------start------------->8---
;; convert =C-x=a to <kbd>C-x</kbd>, *awesome* to <strong>awesome</strong>
(setq org-html-text-markup-alist   '((bold . "<strong>%s</strong>") ; *text*
    (code . "<code>%s</code>") ; ~text~
    (italic . "<i>%s</i>") ; /text/
    (strike-through . "<del>%s</del>") ; +text+
    (underline . "<span class=\"underline\">%s</span>") ; _text_
    (verbatim . "<kbd>%s</kbd>"))) ; =text=
--8<---------------cut here---------------end--------------->8---

It seems to work great! I failed finding a way to make this just a buffer local change (e.g. only when I'm writing in my tech blog org file), but I can live with that. 

Note: I changed <b> to <strong> because I'm a web developer and most of the time <b> hurts my soul[1][2][3] ...

Marcin Borkowski <mbork@wmi.amu.edu.pl> writes:

> On 2015-01-28, at 21:40, Tory S. Anderson <torys.anderson@gmail.com> wrote:
>
>> Right now I see that =formatted= and ~formatted~ both produce <code>formatted</code> when exported to html. How can I change one of these, perhaps to a custom tag (in particular, I'm hoping to produce <kbd>formatted</kbd>)? 
>
> See ox-html.  There are functions org-html-verbatim and org-html-code.
> If you look at those, you can see that (even though it might be
> a quick-and-dirty hack) customizing org-html-text-markup-alist should
> work.  You might even utilize the strike-through, if you never use it.
>
> Hth,

Footnotes: 
[1]  https://developer.mozilla.org/en-US/docs/Web/HTML/Element/strong
[2]  http://www.html-5-tutorial.com/strong-and-b-elements.htm
[3]  http://stackoverflow.com/questions/271743/whats-the-difference-between-b-and-strong-i-and-em