From mboxrd@z Thu Jan  1 00:00:00 1970
From: Brady Trainor <algebrat@uw.edu>
Subject: Re: [[latex:textsc][some text]] becomes \texttt{some text}
Date: Sun, 31 Aug 2014 18:54:53 -0700
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References: <lttn0u$6ut$1@ger.gmane.org> <87d2bhvznn.fsf@nicolasgoaziou.fr>
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On 8/31/2014 1:20 AM, Nicolas Goaziou wrote:
> Hello,
>
> Brady Trainor <algebrat@uw.edu> writes:
>
>> I would have expected
>>
>>      [[latex:textsc][some text]]
>>
>> to become
>>
>>      \textsc{some text}
>
> Why would you expect that?
>
>
> Regards,
>

My mistake, I got mixed up by multiple mentions and difficulty with 
google. It is solved now.

 From 
[[http://orgmode.org/worg/org-tutorials/org-latex-export.html#sec-10-3][LaTeX 
Export for Org Mode  8_0 / 10.3 Inline Markup]]

(org-add-link-type
  "latex" nil
  (lambda (path desc format)
    (cond
     ((eq format 'html)
      (format "<span class=\"%s\">%s</span>" path desc))
     ((eq format 'latex)
      (format "\\%s{%s}" path desc)))))


Brady

(Might need an =(eval-after-load 'org '(blah...= or similar.