org-mode 7.8.03 emacs 23.3, 23.4, 24.0.94 steps to recreate: emacs -q copy the following code and paste it into the *scratch* buffer: (add-to-list 'auto-mode-alist '("\\.txt\\'" . org-mode)) (add-hook 'org-mode-hook '(lambda () (text-scale-set 4))) M-x eval-buffer then C-x C-f to open a .txt file, and then C-x C-f to open another .txt file. Every time a .txt is opened, the font size become larger and larger. However, the indicator in the mode line remains +4.