You can use also macros in combination with latex \newcommand:

Following there's a sample with html:

#+MACRO: color @@html:<span style="color: $1">$2</span>@@
# macro sample: {{{color(red, aceitação)}}}


Note: untested with latex newcommand....1


Cheers,

LEslie



On Fri, May 20, 2016 at 4:50 PM, Marcin Borkowski <mbork@mbork.pl> wrote:

>
> On 2016-05-20, at 20:45, Eric S Fraga <e.fraga@ucl.ac.uk> wrote:
>
> > On Friday, 20 May 2016 at 18:10, Doyley, Marvin M. wrote:
> >> Hi there,
> >>
> >> In my group, we typically response to reviewers comments (in latex) by
> first defining the  following command in the header
> >>
> >> \newcommand{\response}[1]{\textcolor{red}{#1}}
> >> then marking up the text as follows
> >>
> >> \response{red text}
> >>
> >> I try to do the same in org,  i.e., putting
> >>  #+latex_header:\newcommand{\response}[1]{\textcolor{red}{#1}}
> >> then \response{BLAH BLAH} in the text. The only snag is that on export
> I get \response\{BLAH BLAH\}
> >
> > Easiest solution is @@latex:\response{blah blah}@@ but that will lose
> you
> > all the org formatting.  Longer solution is to use environments, such as
> >
> > #+begin_response
> > blah blah blah
> > #+end_response
> >
> > and define a "response" LaTeX environment, along these lines:
> >
> > #+latex_header:
> \makeatletter\newenvironment{response}{\textcolor{red}}{}\makeatother
> >
> > (untested)
>
> Notice also that commands and environments in LaTeX are not
> interchangeable; there are things only commands can do and things only
> environments can do.  (Well, not really - technically, I guess,
> environments are strictly more powerful than commands, though I'm not
> 100% sure - but some things are quite difficult to do with environments
> and trivial with commands.)
>
> See also
>
> http://tex.stackexchange.com/questions/102141/what-are-the-consideration-when-choosing-either-newcommand-or-newenvironment
>
> Best,
>
> --
> Marcin Borkowski
> http://octd.wmi.amu.edu.pl/en/Marcin_Borkowski
> Faculty of Mathematics and Computer Science
> Adam Mickiewicz University
>
>


-- 
Leslie H. Watter