I'm late to this thread but found it in researching a similar problem.  I use designated targets to create a permanently-named internal HTML anchor that I can use in providing a precisely-targeted complete URL that points to a specific paragraph (as opposed to a section).  Example:  In the file index.org, the org-mode dedicated target  <<ThisTarget>> should export to HTML as: http://www.example.com/index.html#ThisTarget.  The name #ThisTarget needs to be permanent because the document in question is a work in progress. 

Based on Nicolas's suggestion (downthread) about using #+HTML: or @@html: , I did a couple of quickie macros to create <a> anchors and links, but that's a pain and clutters up the on-screen display in org-mode.
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​--D. C.​



D. C. Toedt III 

Attorney & neutral arbitrator  — tech contracts & IP 
(My last name is pronounced "Tate")
O: +1 (713) 364-6545   C: +1 (713) 516-8968
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