Ahah! Thanks for the tip!

Added the following to my init:

;; use org-block face in verse/quote blocks
(setq org-fontify-quote-and-verse-blocks t)

;; use org-block for smart-quoted text
(defun my-org-smart-quote-fontify ()
  "Use org-block face for text between smart quotes."
  (font-lock-add-keywords nil
                          '(("“\\(.*?\\)”" . 'org-block))))
(add-hook 'org-mode-hook 'my-org-smart-quote-fontify)
;; (remove-hook 'org-mode-hook 'my-org-smart-quote-fontify)

It doesn't work across newlines, but that's alright for now.

On Wed, 21 Nov 2018 at 13:38, Jeremie Juste <jeremiejuste@gmail.com> wrote:

> Hello,
>
> You can in principle tap directly into font lock-mode.
> For instance something like
>
>  (add-hook 'org-mode-hook
>            (lambda ()
>              (font-lock-add-keywords nil
>                                      '(("\\<\\(FIXME\\):" 1
> 'font-lock-warning-face prepend)
>                                        ("\\<\\(and\\|or\\|not\\)\\>" .
>                                         'font-lock-keyword-face)))))
>
>
>
>
> would fontify [FIXME:], [and] [or] ,and [not], without the [], in
> org-mode, See the
> doc of font-lock-add-keywords (just stole the code above from it)
>
> I could not achieve what you want though. Don't have enough time and energy
> to think about it now, and I'm very bad with regex. :-). But in
> principle it should do the job,
>
> Hope this helps,
>
> Jeremie
>
>
>
> > Hi all,
> >
> > I'd like to add a function that changes the face of any text in quotation
> > marks. I looked a bit into adapting the existing org code for emphasis,
> but
> > got bogged down. I'd like "text like this" to use the org-block face.
> >
> > Any help pointing me in the right direction on this would be much
> > appreciated!
> >
> > –W
>