emacs23.2
org-mode 7.4

I would like to export an org file into both LaTeX and HTML.
In order to do so, it is important to add appropriate options for both.

#+ATTR_HTML: alt="apples image" title="How many?" align="right" width="200"
#+ATTR_LaTeX: width=200
[[./images/apples.jpg]]


The HTML export gives an outcome as I desire.  But this does not seem to
work well for LaTeX export.  I want to show the image in TeX as similarly as
HTML.

First of all, can I simply list the options like this?  Should I wrap them
like...

#+Begin_...

#+End_...

?

Thank you in advance.

soichi