diff --git a/contrib/lisp/ox-rss.el b/contrib/lisp/ox-rss.el
index fddaa1d..5617d26 100644
--- a/contrib/lisp/ox-rss.el
+++ b/contrib/lisp/ox-rss.el
@@ -244,11 +244,12 @@ communication channel."
 			  (format-time-string
 			   "%a, %d %b %Y %H:%M:%S %z"
 			   (org-time-string-to-time pubdate0)))))
-	   (title (replace-regexp-in-string
-		   org-bracket-link-regexp
-		   (lambda (m) (or (match-string 3 m)
-				   (match-string 1 m)))
-		   (org-element-property :raw-value headline)))
+	   (title (or (org-element-property :EXPORT_TITLE headline)
+		      (replace-regexp-in-string
+		       org-bracket-link-regexp
+		       (lambda (m) (or (match-string 3 m)
+				       (match-string 1 m)))
+		       (org-element-property :raw-value headline))))
 	   (publink
 	    (or (and hl-perm (concat (or hl-home hl-pdir) hl-perm))
 		(concat