I'm finding that, when I export as Latex or html, quoted strings don't
get translated properly.

I.e., a bit of text like ="foo"= will be translated literally, instead
of turning into a code marked-up string.

I am attaching a simple document of this type, and the results of export
to latex.  Export to HTML seems to give the same behavior.

This seems like something that would happen to many people, so I wonder
if it's a bug or if I'm failing to understand something.