Maybe use a hook like the following.. It's for cref, please modify to 
your liking:

(defun creflink()
   "Change all solitary [[]] links to [[target][\cref]] links"
   (regex-replace "\\[\\[\\([^:\[]+?\\)\\]\\]"  "[[\\1][\\\\cref{\\1}]]")
)
(add-hook 'org-export-preprocess-hook 'creflink)

Indraneel

On 10/15/2010 04:10 PM, Guy Wiener wrote:
> Hello,
> Is there a way to tweak the LaTeX export so that for a link 
> [[label][desc]] it will produce the standard "\ref{label}" instead of 
> "\hyperref[label]{desc}"? I want to be able to use the standard 
> article writing, such as "in Section~\ref{sec:bla}...".
>
> Thanks,
>   Guy
>
>
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